Direct Marketing Manager

Kansas City, MO
Full-time

About Sproutt

Sproutt is a new kind of life insurance company that rewards people that take care of their lives with the best customer buying experience and highest value when it comes to available coverage and rates. Based on Sproutt’s Quality of Life Index, which uses lifestyle data to better classify customers’ health and lifestyle, qualifying customers can buy life insurance completely online and with no medical exams.

 

Responsibilities

  • Manage Sproutt’s traditional marketing channel, developing partnerships and direct mail programs to generate traffic for our direct-to-consumer channel.
  • Conduct market research to find answers about consumer requirements, habits and trends for life insurance 
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Liaise with external vendors/carriers to execute promotional events and campaigns
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

 

Requirements

  • Proven experience as marketing manager, specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail-oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications, or equivalent work experience
  • Experience in the life insurance vertical

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