Director of Marketing – Life Insurance

United States (remote)
Full-time

About Sproutt

Sproutt is a new kind of life insurance distributor that is transforming how life insurance is sold. Our platform takes the complexity out of selling life insurance and provides agents and consumers a modern digital experience. Sproutt offers both term and permanent life insurance from highly rated insurance carriers to match any consumer’s needs. As an Insurtech, Sproutt is optimizing data science and life insurance to provide agents a best in class experience.

 

Job Description

We are seeking an experienced life insurance product marketing professional to develop and deliver the organization’s strategic communication approach across our omni-channel distribution platform. As Sproutt’s Director of Marketing, you will be responsible for the strategic development and execution of an impactful marketing program – empowering agents, customers, sales and business development teams with clear and effective messaging and collateral to drive adoption and success. The position requires a deep understanding of the life insurance industry, sales concepts, distribution ecosystem, and products as well as exceptional leadership and time management skills, and excellent communication – both written and verbal. 

 

Responsibilities

  • Lead, direct and coordinate the development, content, layout and design of marketing material – from inception to execution
  • Collaborate with channel partners, product, sales, and management teams to support the planning, execution and measurement of marketing collateral, campaigns and initiatives
  • Ensure collateral is accurate, relevant, and compliant with regulatory requirements and consistent with company branding and standards
  • Prioritize and manage marketing requests; effectively and collaboratively steer cross-functional resources to meet business objectives 
  • Work with Product teams to inform roadmaps and fully understand product features and benefits
  • Lead go-to-market plans for product launches and orchestrate execution of plans
  • Develop proficiency with marketing related digital tools and analytics software to effectively execute, monitor, and optimize the various programs 
  • Monitor relevant industry trends to develop key market insights that inform product strategy
  • Communicate results, key insights, and recommendations to internal and external stakeholders

 

Requirements

  • Minimum 6-8 years of experience managing a marketing program 
  • Minimum 5 years of experience as a life insurance product marketer; familiarity with life insurance sales concepts, and life insurance product marketing 
  • Experience creating new marketing collateral, from writing the copy to working with designers 
  • Resourceful, driven, and highly organized
  • High sense of urgency and capacity to prioritize workload in a fast-paced environment
  • Ability to communicate complex concepts in an easy to understand way
  • Innovative thinker, creative and resourceful person 
  • Excellent written and verbal communication skills

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