Sproutt is a new kind of life insurance company that rewards people that take care of their lives with the best customer buying experience and highest value when it comes to available coverage and rates. Based on Sproutt’s Quality of Life Index, that uses lifestyle data to better classify customers’ health and lifestyle, qualifying customers can buy life insurance completely online and with no medical exams.
About this position
We are looking for a native English speaker (ideally American or Canadian) with experience in content creation, content strategy, management of the content creation and publishing process as well as social media content amplification and community building experience.
As the Content Manager (CM) you will be responsible for all content and communication across Sproutt’s websites, sales platforms (for consumers and agents), social media, and paid ads channels. Collaborating with product management, growth marketing, and external vendors across SEO, PR, etc. you will centralize all content operations and ensure a consistent brand voice and effective communication that enable meeting business objectives.
Duties & Responsibilities
- Create and manage the overall content strategy for the website, blog, SEO, and social
- Manage the full content lifecycle by combining self creation and work with freelancers
- Work with product and R&D to provide content and micro copy for all experiences
- Collaborate with the growth marketing team to create and source content for organic and paid efforts
- Engage with relevant thought leaders and publications for content creation and publication opportunities
- Coordinate, liaise, and help promote PR activities
- Native English speaker – ideally American or Canadian
- 3+ years of relevant work experience
- Experience with content management for SEO purposes
- Experience with website and digital products copy / micro copy
- Knowledge of online marketing and marketing channels
- B2C or B2B2C experience is an advantage
- Attention to detail and ability to multitask
- All-around team player; collaborative by nature