This is partly because the market is so congested with many different companies offering similar services, which makes it difficult for them to find what they need. This saturation also makes it difficult for insurance companies to reach out to potential clients -- bad news all around.
Focus on SEO and PPC
Communicate through videosVideo streaming sites are becoming more and more popular, and as an insurance provider, you can cash in on this opportunity by creating informative videos that highlight the benefits of having life insurance. Feature video testimonials that show your policyholder's opinions about having insurance and the positive impact it has had on their lives. You can also produce videos that exhibit your company's values and its commitment to society. After all, it was good video content that helped launched insurance corporations during the boom of the internet era, and in this age where everything is going increasingly digital, it pays to keep up with the latest trends.
Create a blog
Don't forget social media
The life insurance industry might be at a 50-year low but by focusing on SEO, creating a blog, utilizing social media, and communicating through videos, the US consumers are much more likely to realize its value.
Written by: Jam Brandy