About Us

Meet Sproutt, a new kind of life insurance company that reveals the ‘hidden’ healthy aspects in everyone to deliver personalized policies and policy buying recommendations.

Unlike the traditional life insurance industry, which penalizes individuals for negative elements of their lifestyles, Sproutt uncovers and takes into account the positive elements of each individual’s lifestyle.

Every element of your life is important—how you sleep, eat, and move. Using AI, our Quality of Life Index (QLI) will assess these behaviors and allow us to seamlessly offer you personalized policies. Together, we love your life and honor all the qualities that make it unique. In just 15 minutes, discover great rates and amazing coverage that celebrates you!

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SleepSleep
MovementMovement
NutritionNutrition
EmotionalEmotional Health
Balance Balance
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Quality of Life Index

Sproutt’s Quality of Life Index (QLI) assesses each individual’s lifestyle across five areas – movement, sleep, emotional health, nutrition, and overall lifestyle balance – and personalizes the buying experience of each policy based on the customer’s individual QLI score. An individual’s unique QLI score, Sproutt’s proprietary data layer, powers predictive customer understanding, personalized buying journeys, and tailored insurance offerings.

1. Movement 2. Sleep 3. Balance 4. Nutrition 5. Emotional Health

Meet the Team

Yoav Shaham

Yoav Shaham

CEO & Co-Founder

Assaf Henkin

Assaf Henkin

Co Founder, President & COO

Nutrition

Itai Brickner

CTO & Co-Founder

Adi Elimelech

Adi Elimelech

Vice President of Research & Development

Jason Evangelista

Jason Evangelista

Vice President of Distribution & Product Strategy

Lee Dagan

Lee Dagan

Vice President of Insurance Operations & Analytics

Our Story

The data dynamics of the $130 billion US life insurance market are fascinating – people share data with insurers and pay premiums based on this data, and yet there are huge inefficiencies when it comes to using this data for accurate pricing and product offering. When taking into account all the data that people can easily share today, and specifically data that captures people’s positive lifestyle choices, the opportunity to create personalized, accurate, and predictive insurance products that empowers a better life, is what got us excited. That is why we launched Sproutt (formerly Aktibo) in 2018 – to harness our unique capabilities to address this massive market need and opportunity.

Today, we offer a straightforward ‘self-serve’ digital process, for both customers and agents, that typically requires no medical exam, phone calls, or offline appointments to obtain life insurance coverage. Our Agent Platform enables the 1.2 million insurance professionals in the US to offer tailored life insurance policies to their customers quicker and more easily. They can initiate sales, assess potential customers’ eligibility for Sproutt’s most competitive policies, and sign them up on the spot.

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